Straipsnyje aptariamas krizinių situacijų valdymas organizacijoje, išryškinant komunikacijos lauką. Pateikiamas organizacijos krizės konceptas, aptariami. Krizinė situacija organizacijai gali atnešti didelių finansinių nuostolių, padaryti daug žalos Krizių komunikacija yra vienas pagrindinių krizių valdymo elementų . Abstract [lit], Magistro darbo objektas – komunikacijos su klientais kokybės ir jų įtaką organizacijai, taip pat identifikuoti komunikacijos su klientais bendrinius.
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Organizations provide significant efforts for indicating and solving environmental problems, but they cannot avoid frequent crisis situations. Communication is a necessary and very important element of every organisation, without reference to its size: The communication quality with customers is identified in all sectors of our society: As the customer is the main core of the success of the organization it is very important to tutor the members of the communication with customers department.
The goal is defined by the tasks, which led to the following structure of this paper: From this point of view the work aims at investigating the internal communication of organisation, while applying the method of communication audit. The deduction that expedient communication during the crisis may help to retain the reputation of the organization and avoid big losses has been proved by conducted research.
In the situation of changing organizations there is always need to re-evaluate the process of crisis management in both theory and application levels. The following types are singled out: In order to manage crisis situations in business or public sectors strategically, there is still underestimated the role of communication. When one has a plan of specific acts the crisis may be overcome much sooner with minimal losses.
On the other hand, the organizational quality is the overall view of it, but it is necessary to measure communication quality with customers as it is very sensitive department which makes the main influence to the customers. The analysis of the results of conducted expert questionnaire polls, which aimed at disclosing the point of view of public relation specialists on peculiarities of crisis management and communication as well as topicality of crisis management to Lithuanian organizations, has been also presented.
Krizinė komunikacija organizacijoje : efektyvus valdymas
Shibboleth authentication is only available to registered institutions. Enter your Username Email below. To make the product or service acceptable for the customers the organizations have to establish the quality systems in the companies. Such a standpoint often destine a lack of preconceived readiness to crisis management, therefore, when the crisis comes the organizacijome loses much time and money, sustains more losses.
Heads often insufficiently evaluate possible threats or hope that they will not meet critical situation.
The phases to prepare for critical situations as well as main steps of crisis communication are discussed. Applying theoretical insights and having empirical research theoretical model of effective crisis communication management is constructed.
However, there are only very few companies that implement the general investigation of all or most of the areas of communication, or the examples of such an implementation are not presented in the Lithuanian historiography. In conclusion, the organization should value the quality of communication with customers and identify the criteria to measure it. Institutional Repository of Vilnius University: Critical situation can bring big financial losses to an organization, cause much damage to reputation or even ruin its activity.
Institutional Repository of Vilnius University: Easy-to-understand metrics have a stronger impact on the process and the people who use it. The goal of the research is to analyze crisis communication of the organization, seeking to construct the Management Model of Effective Crisis Communication in the Organization.
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The amount and variety of critical situations is increasing in a rapid development and enhancement of technologies. As a result of this the analysis of the conception of communication audit and its practical implementation are very relevant. The satisfaction of a customer depends on service or product quality.
A deep discussion gives theoretical background of communication concept with the emphasis on communication place in the management structure. Principles of Implementation Audit. Later or sooner each organization in its activity meets various kinds of crisis.
The analysis of critical situations of Lithuanian companies showed that organizations meet various kinds of crises therefore crisis management is very relevant issue. The latter flows of information are more common than vertical communications.
And the horizontal communication is the relations among the members belonging to one and the same group and among the personnel of one level. However the goal of the work is to identify the problems of communications with customers and to ensure the feedback and quality improvement involving quality criteria that describe the vision and strategy of the organization. It is necessary in order to approach towards the object of the work — internal communications of organisation — main principles and analysis of the conception.
Shibbolet Login Shibboleth authentication is only available to registered institutions. The tasks of the work are as follows: It should be noted that the internal communication audit is not very popular and rarely conducted investigation in private, state or public organisations of Lithuania.
The organization should choose the criteria that makes sense to the organization and can be represented as value organizacijlje prepare the quality improvement program. Specifically, he has defined what he means by a metric, looked at what the organization needs to measure, gave a short overview on some komuunikacija that may help you establish the metrics to help it to determine what the organization should measure.
Communication is one of the most significant life activities, without which the contact and information spread are impossible. Institutional Repository of Vytautas Magnus University: To accomplish this direction should measure the work of this department. Cookies help us deliver our services. The criteria have to be specific, measurable, actionable, relevant, and timely.